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Archive for May, 2010

Embracing Indirect Sales (Part 3 of 3)

May 27th, 2010 by rmaynard   |   22 Comments

In my previous 2 posts on this topic we covered: 1.How marketers and media buyers are shifting budgets to more automated/efficient exchange buying alternatives and spending... Read more

PubHelix Announces Partnership with Migration Arts

May 19th, 2010 by rmaynard   |   No Comments

PubHelix has partnered with Migration Arts, a process optimization company specializing in project management, technology deployment, and custom reporting.  MA’s “strategy-based workflow and organizational solutions... Read more

Reaction to Yahoo Buying Associated Content

May 19th, 2010 by rmaynard   |   No Comments

Yahoo recently agreed to acquire Associated Content, “the six-year-old company that produces thousands of search-friendly articles written by freelancers on a wide variety of general... Read more

Great Quote For Audience Based Targeting

May 18th, 2010 by rmaynard   |   1 Comment

“People don’t notice ads, they notice what interests them and sometimes it’s an ad.” -Howard Gossage I saw this quote while reading a post on my favorite... Read more

Embracing Indirect Sales (Part 2 of 3)

May 10th, 2010 by rmaynard   |   No Comments

In my last post I touched on how the advertising landscape is changing. In this post I’ll go into why many publishers are resistant... Read more