Blog

Rich Media and Newspapers: A Perfect Match

September 17th, 2010 by rmaynard   |   No Comments

Brightcove and TubeMogul recently released a study showing that more online newspapers are utilizing video to compliment their content.  The study reveals that usage has... Read more

Welcome to the Party, Gannett

July 19th, 2010 by rmaynard   |   1 Comment

Alas- the final piece of the puzzle.  The final BIG piece at least. Yahoo! has signed Gannett to join their “you sell” program.  This means they... Read more

Google Buys a DSP, Extends Dominance

June 4th, 2010 by rmaynard   |   1 Comment

Yesterday, Google announced their purchase of Invite Media – a move that has the industry buzzing.  You can already find tons of reaction on adexchanger... Read more

Embracing Indirect Sales (Part 3 of 3)

May 27th, 2010 by rmaynard   |   22 Comments

In my previous 2 posts on this topic we covered: 1.How marketers and media buyers are shifting budgets to more automated/efficient exchange buying alternatives and spending... Read more

PubHelix Announces Partnership with Migration Arts

May 19th, 2010 by rmaynard   |   No Comments

PubHelix has partnered with Migration Arts, a process optimization company specializing in project management, technology deployment, and custom reporting.  MA’s “strategy-based workflow and organizational solutions... Read more

Reaction to Yahoo Buying Associated Content

May 19th, 2010 by rmaynard   |   No Comments

Yahoo recently agreed to acquire Associated Content, “the six-year-old company that produces thousands of search-friendly articles written by freelancers on a wide variety of general... Read more

Great Quote For Audience Based Targeting

May 18th, 2010 by rmaynard   |   1 Comment

“People don’t notice ads, they notice what interests them and sometimes it’s an ad.” -Howard Gossage I saw this quote while reading a post on my favorite... Read more

Embracing Indirect Sales (Part 2 of 3)

May 10th, 2010 by rmaynard   |   No Comments

In my last post I touched on how the advertising landscape is changing. In this post I’ll go into why many publishers are resistant... Read more

PubHelix Announces Partnership with Stephens Media

April 12th, 2010 by admin   |   1 Comment

PubHelix is proud to announce the latest addition to its suite of newspaper publisher partners- Stephens Media.  Stephens owns and operates 30+ US newspaper... Read more

Embracing Indirect Sales (Part 1 of 3)

April 7th, 2010 by rmaynard   |   No Comments

It’s tough to be an online salesperson working for a major publisher these days.  Marketing budgets are tight, RFP lists are more challenging to... Read more