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	<title>PubHelix.com&#187; PubHelix.com</title>
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	<link>http://pubhelix.com</link>
	<description>A full-service sales extension and monetization solution for premium online publishers.</description>
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		<title>Rich Media and Newspapers: A Perfect Match</title>
		<link>http://pubhelix.com/rich-media-newspapers-perfect-match/</link>
		<comments>http://pubhelix.com/rich-media-newspapers-perfect-match/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 18:27:36 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
		<category><![CDATA[Inside The Helix]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[advertiser spend]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[PubHelix]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[rich media marketplace]]></category>

		<guid isPermaLink="false">http://pubhelix.com/?p=274</guid>
		<description><![CDATA[Brightcove and TubeMogul recently released a study showing that more online newspapers are utilizing video to compliment their content.  The study reveals that usage has soared to 65% in the second quarter due in large part to the BP oil disaster coverage.
This shouldn&#8217;t come as too big of a surprise.  If you&#8217;re like me- short-form [...]]]></description>
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		<title>Welcome to the Party, Gannett</title>
		<link>http://pubhelix.com/party-gannett/</link>
		<comments>http://pubhelix.com/party-gannett/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 01:13:18 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
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		<category><![CDATA[APT]]></category>
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		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://pubhelix.com/?p=263</guid>
		<description><![CDATA[Alas- the final piece of the puzzle.  The final BIG piece at least.
Yahoo! has signed Gannett to join their &#8220;you sell&#8221; program.  This means they get to have yet another massive localized salesforce selling their inventory.  They already have partnerships in place with every other major newspaper holding company in the country (Cox, Belo, Hearst, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Buys a DSP, Extends Dominance</title>
		<link>http://pubhelix.com/google-buys-dsp-extends-dominance/</link>
		<comments>http://pubhelix.com/google-buys-dsp-extends-dominance/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 23:24:19 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
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		<category><![CDATA[Audience Targeting]]></category>
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		<category><![CDATA[Invite Media]]></category>
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		<guid isPermaLink="false">http://pubhelix.com/?p=249</guid>
		<description><![CDATA[Yesterday, Google announced their purchase of Invite Media &#8211; a move that has the industry buzzing.  You can already find tons of reaction on adexchanger and other industry news sources&#8230;I figured I&#8217;d throw in my thoughts on it as well before we head into the weekend and it becomes old news on Monday.
First off- I&#8217;m [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Embracing Indirect Sales (Part 3 of 3)</title>
		<link>http://pubhelix.com/embracing-indirect-sales-part-3-3/</link>
		<comments>http://pubhelix.com/embracing-indirect-sales-part-3-3/#comments</comments>
		<pubDate>Thu, 27 May 2010 23:05:15 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
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		<guid isPermaLink="false">http://pubhelix.com/?p=226</guid>
		<description><![CDATA[In my previous 2 posts on this topic we covered:
1.How marketers and media buyers are shifting budgets to more automated/efficient exchange buying alternatives and spending less via direct publisher relationships 
2.How publishers are not embracing this shift and are under-monetizing their inventory because of internal inefficiencies
In this final post I’d like to back up what [...]]]></description>
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		<slash:comments>22</slash:comments>
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		<item>
		<title>PubHelix Announces Partnership with Migration Arts</title>
		<link>http://pubhelix.com/pubhelix-announces-partnership-migration-arts/</link>
		<comments>http://pubhelix.com/pubhelix-announces-partnership-migration-arts/#comments</comments>
		<pubDate>Thu, 20 May 2010 02:21:43 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://pubhelix.com/?p=208</guid>
		<description><![CDATA[
PubHelix has partnered with Migration Arts, a process optimization company specializing in project management, technology deployment, and custom reporting.  MA&#8217;s &#8220;strategy-based workflow and organizational solutions help companies embrace and master digital change.&#8221;  They currently list The Newspaper Consortium, Gatehouse Media, Cox Media Group, and Morris Digital Works as clients.
Harold Hampton, MA Managing Partner, is currently [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaction to Yahoo Buying Associated Content</title>
		<link>http://pubhelix.com/reaction-yahoo-buying-content/</link>
		<comments>http://pubhelix.com/reaction-yahoo-buying-content/#comments</comments>
		<pubDate>Wed, 19 May 2010 20:43:07 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
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		<guid isPermaLink="false">http://pubhelix.com/?p=199</guid>
		<description><![CDATA[Yahoo recently agreed to acquire Associated Content, &#8220;the six-year-old company that produces thousands of search-friendly articles written by freelancers on a wide variety of general interest topics&#8230;.According to Yahoo, Associated Content manages a team of 380,000 contributors who produce content ranging from &#8216;How to Eliminate Odors From Curtains&#8217; and &#8216;Tips for Selling Your Collectibles Online&#8217; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Quote For Audience Based Targeting</title>
		<link>http://pubhelix.com/great-quote/</link>
		<comments>http://pubhelix.com/great-quote/#comments</comments>
		<pubDate>Tue, 18 May 2010 19:49:37 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
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		<guid isPermaLink="false">http://pubhelix.com/?p=187</guid>
		<description><![CDATA[&#8220;People don’t notice ads, they notice what interests them and sometimes it’s an ad.&#8221;
-Howard Gossage
I saw this quote while reading a post on my favorite advertising news source- adexchanger.com.  Jonathan Mendez, founder of Yieldbot, related it to the emergence of audience selling.  He has some great points on how publishers have the advantage [...]]]></description>
		<wfw:commentRss>http://pubhelix.com/great-quote/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Embracing Indirect Sales (Part 2 of 3)</title>
		<link>http://pubhelix.com/embracingindirectsales2/</link>
		<comments>http://pubhelix.com/embracingindirectsales2/#comments</comments>
		<pubDate>Mon, 10 May 2010 22:18:11 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Inside The Helix]]></category>
		<category><![CDATA[advertiser]]></category>
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		<category><![CDATA[buying options]]></category>
		<category><![CDATA[cost effective solution]]></category>
		<category><![CDATA[effective salesperson]]></category>
		<category><![CDATA[exchange network]]></category>
		<category><![CDATA[Industry Insider’s Guide]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[network exchange]]></category>

		<guid isPermaLink="false">http://pubhelix.com/?p=162</guid>
		<description><![CDATA[In my last post I touched on how the advertising landscape is changing.  In this post I’ll go into why many publishers are resistant to embracing this change.
Unfortunately it usually comes down to one thing: sales compensation.  It starts to get very tricky to keep track of who is selling what when advertising [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>PubHelix Announces Partnership with Stephens Media</title>
		<link>http://pubhelix.com/pubhelix-announces-partnership-with-stephens-media/</link>
		<comments>http://pubhelix.com/pubhelix-announces-partnership-with-stephens-media/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 21:54:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Posts]]></category>
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		<category><![CDATA[Stephens Media]]></category>

		<guid isPermaLink="false">http://pubhelix.com/?p=142</guid>
		<description><![CDATA[
PubHelix is proud to announce the latest addition to its suite of newspaper  publisher partners- Stephens Media.  Stephens owns and operates 30+ US newspaper properties including daily  publications in Nevada, Arkansas, Hawaii, Texas, and North Carolina.
“We realized we needed a presence in the exchange marketplace,” says Kyle  Evans, Vice President of Digital [...]]]></description>
		<wfw:commentRss>http://pubhelix.com/pubhelix-announces-partnership-with-stephens-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Embracing Indirect Sales (Part 1 of 3)</title>
		<link>http://pubhelix.com/embracingindirectsales1/</link>
		<comments>http://pubhelix.com/embracingindirectsales1/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 18:30:41 +0000</pubDate>
		<dc:creator>rmaynard</dc:creator>
				<category><![CDATA[Inside The Helix]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[buying options]]></category>
		<category><![CDATA[cost effective solution]]></category>
		<category><![CDATA[effective salesperson]]></category>
		<category><![CDATA[exchange network]]></category>
		<category><![CDATA[Industry Insider's Guide]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media buyer]]></category>
		<category><![CDATA[network exchange]]></category>

		<guid isPermaLink="false">http://rmxtools.com/?p=104</guid>
		<description><![CDATA[ It’s tough to be an online salesperson working for a major publisher these days.  Marketing budgets are tight, RFP lists are more challenging to get on, and it’s getting harder and harder to rely on that “buyer/seller relationship” to yield deals.  As advertiser media budgets continue to shift from direct buying to exchange/network buying, [...]]]></description>
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		<slash:comments>0</slash:comments>
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